Mattel, the maker of Barbie, has partnered with Louboutin
for a multifaceted program under which the shoe designer
will serve as a yearlong godfather to Barbie, not just rethinking
her fashion wardrobe and physical attributes, but also art directing
her in different lifelike situations.
The project includes the Barbie-pink, red-soled Louboutin shoes
that premiered in Barbie’s birthday runway show during
New York Fashion Week in February, a Barbie doll and
accessories collection customized by the designer and
a diary filled with images of Louboutin and Barbie as they
explore the cobbler’s favorite things.
text & pics: wwd markets




























